Bob Bly – Lost Copywriting Formulas

Dear Reader:

I love the old copywriting formulas – as well as some of the newer ones!

Why?

Two reasons.

First, the best formulas are simple, easy to remember, and rapidly mastered.

Knowing them can enable you to create copy that’s twice as effective – in half the time.

Second, the reason that they became formulas in the first place is that – they work!

Old-timers like me know there are literally dozens of time-tested copywriting formulas out there.

Yet most of today’s newbie copywriters have only heard of a handful … and have truly mastered even fewer.

Why is that bad?

Because if you … or your copywriter … don’t know all these time-tested copywriting formulas, you could unnecessarily be wasting your time reinventing the wheel with each promotion you write.

You could also be writing inferior copy that diminishes your sales.

But now you don’t have to.

That’s because every copywriting formula you need to know – old and new, online and offline – is yours in my guide to persuasive writing, Bob Bly’s Lost Copywriting Formulas.

In my day, no self-respecting copywriter or marketer worth his salt wrote copy without first studying classic formulas and committing them to memory.

Today, you can get your hands on all of them … literally in less than a minute … in my ebook, available for immediate download… for a tiny fraction of what even a beginning copywriter would charge you to write just one sales letter or web page. Read on for details and to get your first 3 formulas below now….

3 copywriting formulas every
marketer should know

They say good copy should always “tease” the reader – hinting at what you are offering but never revealing it.

However, I want to reward you for your time and attention spent reading this letter … and so below I am revealing (not teasing or hinting at) 3 of the copywriting formulas you’ll learn to use in Bob Bly’s Lost Copywriting Formulas.

Of course, in my guide, I do much more than just give you the formulas.

I also explain the logic and psychology behind each formula … reveal the particular strengths of each … and show you how and when to apply them.

But even if you decide not to review my formula guide on a 90-day no-risk trial basis, you can profit handsomely just from knowing and using these 3 classic copywriting formulas right away:

** One of the oldest copywriting formulas – perhaps the oldest — is AIDA.

Do you know it?

If so, give yourself a pat on the back, because many marketers I talk with today have not – to my great surprise – ever heard of it!

AIDA stands for Attention, Interest, Desire, and Action.

This is one of my absolute favorite formulas, and I’ve been using it to write winner promotions for 3 decades.

On page 32 of Copywriting Formulas, I’ll walk you through each step of the AIDA formula.

And I’ll show you how to apply it to almost any copy you write – from sales letters and print ads — to landing pages and e-mail marketing messages.

** Less well-known than AIDA … but in its way almost as powerful … is the largely forgotten SELWAB formula.

It stands for Start Every Letter With A Benefit … and you’ll see how to apply it to make your headlines and leads stronger on page 28.

** Another potent – and little-known – master copywriting formula I teach you is the 4 Ps — on page 132.

The formula says every letter needs to make a promise … help the reader picture how the product improve his life … offer proof that the product can do what you say it can do … and push the reader to order.

The tip of the iceberg

But AIDA, SELWAB, and the 4 Ps are just a tip of the iceberg when it comes to the treasure trove of proven, persuasive copywriting formulas collected in my guidebook, Bob Bly’s Lost Copywriting Formulas.

In this never-before-available collection of classic and modern copywriting formulas – covering both print and online – you’ll have at your fingertips the most powerful arsenal of persuasive writing techniques available in the world today.

Including:

• The 3 C’s formula for writing clear, compelling, and credible copy. Page 6.
• The 7-step formula for writing powerful articles in less than an hour. Page 65.
• A low-tech way to boost your response rates. Page 7.
• 5 surprisingly effective copywriting formulas you probably never heard of. Page 9.
• Loren Beckart’s 9-part formula for writing powerful online sales copy. Page 11.
• 9 ways to create great copy when all these formulas fail you. Page 13.
• An 8-step formula for writing long sales copy. Page 66.
• 4 ways to write a terrific first page for every copywriting assignment. Page 68.
• 6 steps for gaining a deeper understanding of the product you are selling. Page 134.
• Justin Schultz’s 12 steps to writing copy and content that sell on the Internet. Page 15.
• 10 headline-writing formulas that work like a charm. Page 18.
• 5 questions you must ask yourself before writing copy for business web sites. Page 21.
• Julian Brooke’s 8-step formula for jump starting your writing when you just can’t get going. Page 23.
• An 8-step outline for writing case studies. Page 26.
• Rosser Reeves’ 3-part formula for writing a winning Unique Selling Proposition. Page 29.
• Clayton Makepeace’s 11-step formula for writing million-dollar blockbuster promotions. Page 30.
• 51 reasons why people buy the products and services you are selling. Page 34.
• 31 ways to generate more inquiries from your print ads. Page 36.
• Mastering the SELWAB letter-writing formula. Page 28.
• 4 steps to more persuasive advertising with the AIDA copywriting formula. Page 32.
• My proven 7-step process for SEO copywriting. Page 40.
• The 5-point Motivating Sequence for better business writing. Page 46.
• 38 great ideas for your next headline. Page 42.
• 4 steps to selecting a winning premium. Page 49.
• 50 tips to help you generate more leads and inquiries from your copy. Page 52.
• 29 great article ideas for your next e-newsletter. Page 57.
• 4 simple steps to writing a first-rate blog. Page 64.
• 6 things I know for sure about marketing to engineers. Page 60.
• How to write the perfect press release in one hour or less. Page 69.
• 5 steps to writing and delivering great content-rich presentations. Page 79.
• 6 ways to write clearer and more persuasive sales brochures for technical products. Page 81.
• The 4 P’s formula for writing winning copy that compels readers to order. Page 132.
• The secret of the 4-legged stool. Page 130.
• A 4-step process for preparing for a copywriting assignment. Page 127.
• 10 rules for writing landing pages that sell. Page 124.
• How I write: Bob Bly’s 10-step copywriting methodology. Page 122.
• Rules for writing online conversion series. Page 116.
• Alexandria Brown’s 7 proven formulas for writing articles that get read. Page 71.
• 5 proven methods for capturing e-mail addresses of your web site visitors. Page 112.
• The 8 fundamentals of persuasive writing. Ignore them at your peril. Page 96.
• 10 tips for writing more effective industrial copy. Page 86.
• 4 tips for writing more effective pay-per-click ads to increase click through and conversion rates. Page 73.
• 5 ways to generate qualified leads from your advertising. Page 75.
• 4 winning ideas for writing persuasive essays. Page 76.
• The 10 greatest copywriting formulas ever devised. Page 77.
• How to write subject lines that get your e-mails opened and read. Page 93.
• And many more….

Order Copywriting Formulas today and you get a FREE Special Bonus Report, Maverick Marketing: Innovative Selling Ideas to Make You More Money (list price: $29).

In this free 50-page report, you’ll discover little-known sales and marketing tactics that can quickly leave your competitors in the dust. Including:

• The most important thing to understand when selling and marketing any product (hint: it’s not the product) – page 47.
• How to avoid “sticker shock” when selling high-priced products – page 39.
• The magic of “reciprocity” – page 3.
• When to stop giving potential clients free advice and ask them to sign a contract to engage you – page 8.
• Are white papers passé as a marketing tool? Answer on page 25.
• Avoid this common mistake when creating and marketing information products – page 18.
• 10 tips for increasing your landing page conversion rates, leads, and orders – page 21.
• What to do when a customer asks for a refund and you think they are not entitled to it – page 11.
• How much should you charge vendors, clients, and colleagues for referrals? The answer may shock you. Page 5.
• What nonprofit fundraisers can teach you about the best time to send your prospects a letter or e-mail marketing message – page 29.
• When to reveal product defects, weaknesses, and flaws in your sales copy … and how to benefit from doing so – page 31.
• Stop throwing money down the drain when exhibiting at trade shows – page 36.
• The one direct marketing offers that works virtually 100% of the time – page 33.
• A low-tech way to prevent Internet users from illegally copying or distributing your e-books, special reports, and other content – page 15.
• And more….