Chris Mercer – Measure Your Marketing Simplify Your Tracking with Google Tag Manager

Chris Mercer is back to show you how to use Google Tag Manager to more accurately track what’s working and not working on your website and landing pages. You’ll finally understand where your customers are becoming engaged, falling off, and find out what specific behaviors they take at each stage of your funnel. By the end of this Workshop, you’ll know how to use Google Tag Manager to create ONE source of truth so you can track and analyze what is actually making you money.

What You’ll Learn