Strategic Solutions Seminar
Chris Newton, Australia’s top marketing expert, hosting a live marketing strategies seminar. These are good quality recordings from a tape cassette multi pack, sold for £1,000
Tape 1:
- Introduction
- Educate People To The Value You Provide
- Chris Newton Story
- Why Should People Buy From You?
- Your ‘Magic Story’ – Hanimex Case Study
- The ‘3 Ways’ Growth Dynamic
- What Opportunities Exist To Grow A Business
- Store ‘Welcome’ – Case History
- House of Oxford – Case History
- What You Dont Measure You Cant Manage
- Travel Agency Case History
Tape 2:
- Your “Magic Story” – Creating a USP
- The “So What?” Test
- Dealing With The Issue Of Price
- Giving People “Reasons Why”
- Quotes & Proposals – Making Them Work
- Reasons Why Business Is Lost
- The Impact Of Discounting
- The 80/20 Rule
- WIIFM
- Risk Reversal
- Advertising Is Salesmanship In Print
- You Must Measure What You Do
- Headlines Are Critical To Success
- The Point Of You
- Avoid Being Clever
- Making Your Ads Direct Response
- Packaging (of) Information
Tape 3:
- Packaging (of) Information (continued)
- Yellow Pages Advertising
- The “Point of You”
- Creating A Perception Of Value
- Law of Exactness
- Soft Dollar
- Call To Action
- Answering Your Clients or Customers major Frustrations
- Summary : Headlines
- Power Words
- USP – Magic Story
- Packaging Information
- Offers
- Direct Response Philosophy
- Risk Reversal
- Law of Exactness
- News Format (editorial style)
- Testimonials
- Ask for Action and Make It Easy To Respond
- Test
Tape 4:
- Reasons Why People Buy
- Power Words
- A/B Split Testing
- Magic Story
- Referral Systems
- Business Cards
- Team Attitude
Bonus Tapes:
- Chris Newton – How To Define Your Unique Selling Proposition
- Chris Newton – How To Create A Referral System
- Chris Newton – Host Beneficiary Relationships
- Chris Newton – Superb Customer Service
17 reviews for Chris Newton – Strategic Solutions Seminar
There are no reviews yet.