Jim Labadie – Ultimate Publicity Kit for Fitness Professionals

Jim Labadie – Ultimate Publicity Kit for Fitness Professionals

HOW BADLY DO YOU WANT TO BECOME A HOUSEHOLD NAME?

This is the type of information fitness professionals simply cannot find anywhere else! Here’s what you’ll learn in this cutting edge program:

• The difference between a “pitch” and a press release

• How to keep your press release from being thrown into the trash

• Exactly what type of headshots you MUST have to create a celebrity fitness image

• Why you should never say “no comment” when faced with a fitness related question or story that you are unprepared for

• How to handle yourself on live TV so the producer can’t wait to have you back on (and what most fitness pros do wrong!)

• Why you must have a press kit and what it must contain

• Exactly what to say to producers when calling them to “pitch” your fitness story ideas

• What makes a great press release

• How you can get quoted in newspapers without ever even speaking to the reporter who wrote the story

• Why wearing makeup (yes, you too guys) can make the difference between your TV appearance being a great one and a terrible one

• Exactly how many times a month you should be sending out press release

• How a simple “Letter to the Editor” got my name in front of untold thousands of potential clients (and how easy it is for you to do it!)

• How to “recycle” your publicity so you gain a never ending stream of FREE exposure to thousands of prospective clients!

• Exactly what you should and shouldn’t say to a reporter after sending out a press release

• Why a press release sent out in January got me on live TV on a major news channel three times in the month of May – and how it can happen to you!

• How producers pick which stories to use on-air

• How to make the most out of your interview with a reporter so it most benefits you and your fitness business

• Why you must send thank you cards and exactly what to write

• How to “piggy back” on current events so you reap a publicity windfall

• How to use your press kit as the ultimate marketing tool

• Exactly how to write “Tip-Sheets” and “How-To” articles to get you more press than you ever imagined!

• Learn “off the wall” ideas that will literally have the media begging to cover you and your fitness business on national holidays (this alone is worth the entire cost!)

• How you can find a reporter’s “hot buttons” so they always come to you looking for a story on fitness

• Learn how to “hook” journalists so they can’t help but read your entire press release
• Find out how to gain the upper-hand on your competition so you never see them on the evening news
• And much, much more…