How to Sell Your Products to Retailers
Megan Auman
Class Description
Get your goods into stores.
Selling your products at local art shows and craft fairs is a great way to network in your community, but it’s not the easiest way to grow your business. Landing your products on the shelves at boutiques or other retailers is the key to success. Join designer, educator and wholesaler Megan Auman to learn how to navigate the complex wholesale market like a pro and get your goods into stores everywhere, by learning how to sell your products to retailers. .
Drawing on her own experiences selling her products, Megan will take you step-by-step through the terminology, policies, pricing strategies, product creation and even distribution methods that you need to successfully work with retailers. You’ll learn everything you need to know about the two parts of a wholesaler’s target market: the store buyer and the eventual retail customer. Megan will also help you navigate the tradeshow landscape. You’ll gain an understanding of buying cycles, finding the right shows, designing a booth, creating and promoting your tradeshow line, and preparing line sheets and catalogs.
Whether you’re an Etsy seller who’s ready to diversify their product line, or a long-time wholesaler ready to expand, this course on selling to retailers will give you concrete, easy-to-apply tools for using wholesaling to bring your products to a larger audience.
Lessons
- 1 Why Sell Products to Retailers? Duration:29:50
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2 You Are Ready to Start Wholesaling Now Duration:21:46
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3 Wholesaling Best Practices Duration:26:25
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4 Pricing Doesn’t Have to Be Scary Duration:17:59
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5 Cost Plus Pricing Elements Duration:40:59
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6 Value Based Pricing Duration:44:05
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7 Pricing A Range of Products Duration:38:02
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8 Your Ideal Retail Customer Duration:38:36
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9 Creating Detailed Customer Profiles Duration:33:54
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10 Finding the Right Stores Duration:33:29
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11 Online Stores Duration:18:11
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12 Building Your Store Prospect List Duration:30:00
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13 Getting Inside the Mind of the Buyers Duration:30:47
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14 Inside the Buyer’s Mind Q&A Duration:30:47
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15 Best Practices for Line Sheets Duration:32:49
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16 Creating Order Forms & Wholesale Policies Duration:24:29
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17 Shipping & Payment Duration:16:26
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18 Make Your Line Sheet Better Duration:14:35
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19 USP: How to Talk About Your Product Duration:36:11
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20 Stories You Tell About Products Duration:22:14
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21 USP: Hot Seats Duration:19:10
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22 How Do You Market to Buyers? Duration:40:48
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23 Plan Outreach & Meet Wholesale Goals Duration:42:29
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24 You Will be Ready for a Tradeshow Duration:40:42
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25 Trade Show Budget & Cost Duration:27:19
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26 Trade Show Booth Design Duration:40:27
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27 Trade Show Traffic Flow Duration:17:10
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28 Collecting Leads & Following Up Duration:24:09
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29 Writing Orders Duration:40:03
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30 Guest Buyer Q&A Duration:15:55
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31 Filling Your Orders Duration:23:35
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