Nick Harauz – Creating an Online Video Ad: 2 Editing, Uploading, and Marketing
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Nick Harauz – Creating an Online Video Ad: 2 Editing, Uploading, and Marketing
By: Nick Harauz
Level: Beginner
Duration: 2h 21m
Released: September 25, 2018
Description:
Online video ads are essential for advertising any business, no matter how big or small. Video opens up a wider audience and creates an emotional impact that static text and images just can’t beat. But what do you do after production is wrapped? How do you edit the raw video into a compelling ad and get it in front of customers? In this course, join veteran video editor Nick Harauz as he takes you through the steps to edit and distribute your online ad through social media platforms such as Facebook and Instagram. Nick shows how to add polish with effects, graphics, and color correction; export and upload your video to different marketing channels; and measure your video’s success and your return on investment. By the end of the course, you’ll know how to edit and deliver a polished online video ad of any length or style.
Note: This course uses HitFilm Express but the lessons apply equally well to any video-editing software, including Premiere Pro and Final Cut Pro. Watch part one of the training for tips on scripting and shooting video.
Contents:
- Introduction
- 1. Edit Your Online Ad
- 2. Add FX and Graphics
- 3. Upload and Market Conclusion
Author:
Nick Harauz is a certified Adobe, Apple, and Avid trainer.
Nick has an uncanny ability to engage his students and create a level of relatedness that keeps them coming back for more. Since 2002, Nick has also worked with domestic and international brands, offering a wide variety of video production and motion graphic services. He has worked with clients such as Proctor & Gamble, Diageo, Virgin Mobile, Nando’s, and Blackberry.
In 2013, Nick wrote his first book on Apple Motion 5, which is available on Amazon. He spoke for Adobe at the launch of CC 2014 in Toronto and at After Effects World Conference in Seattle, WA. Currently, Nick is working on his first feature film, Lost and Found. When he is not teaching, travelling, or creating video content, Nick can be found playing tennis.
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